Second Edition Archive

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R du Toit,‎ A van Noordwyk,‎ J van Zyl – Business Functions, Second Edition

Business Functions, Second Edition

Name Product: Business Functions, Second Edition
Market price: FREE
Instructor:  R du Toit,‎ A van Noordwyk,‎ J van Zyl
File Size: 14.40 MB
Home:  https://www.udemy.com/certified-web-application-tester

Can anyone be a manager? What does the business world look like today? These questions, which are often raised by students, are answered in the second edition of Business Functions: An Introduction. The book looks at managers and the skills they need and considers various environments – macro, market and micro – that influence a business. It also discusses the different operational and support functions within businesses. These are different for every business: some functions can be combined and performed by an individual, or several functions can each be handled by a specific department. The end goal of the book is an understanding of all the elements involved in a successful business. Read the rest of this entry »

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Daniel Rowles – Mobile Marketing, Second Edition

Mobile Marketing, Second Edition

Name Product: Mobile Marketing, Second Edition
Market price: $18.75
Instructor:  ]Daniel Rowles
File Size: 2.70 MB
Home:  https://www.udemy.com/certified-web-application-tester

Mobile Marketing is a clear, practical guide to harnessing the mobile consumer and tackling the rising challenges of divided user attention across multiple screens at the same time. It demystifies the vast spectrum of tools and techniques now available and explains how to optimize these dynamics into an innovative and effective mobile marketing strategy. Now that website search rankings take into account mobile optimization, no serious marketer can do without a thorough understanding of mobile. Read the rest of this entry »

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Berend Wierenga, Ralf van der Lans – Handbook of Marketing Decision Models, Second Edition

Name Product: Berend Wierenga, Ralf van der Lans – Handbook of Marketing Decision Models, Second Edition
Market price: $20
Instructor:  Berend Wierenga, Ralf van der Lans
File Size: 10.5 MB
Home:  https://www.udemy.com/certified-web-application-tester

The Second Edition of this book presents the state of the art in this important field. Marketing decision models constitute a core component of the marketing discipline and the area is changing rapidly, not only due to fundamental advances in methodology and model building, but also because of the recent developments in information technology, the Internet and social media. Read the rest of this entry »

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Global Marketing : Contemporary Theory, Practice, and Cases, Second Edition

Global Marketing : Contemporary Theory, Practice, and Cases, Second Edition

Name Product: Global Marketing : Contemporary Theory, Practice, and Cases, Second Edition
Market price: $20
Instructor:  Ilan Alon, Eugene Jaffe,Christiane Prange,Donata Vianelli
File Size: 23MB
Home:  https://www.udemy.com/certified-web-application-tester

Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp.
International markets present different challenges that require a marketer to think strategically, and apply tools and techniques creatively in order to respond decisively in a fiercely competitive environment. Alon et al. provide students with everything they need to rise to the challenge: Read the rest of this entry »

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Microeconomic Theory: Concepts and Connections, Second edition

Microeconomic Theory: Concepts and Connections,  Second edition

Name Product: Microeconomic Theory: Concepts and Connections, Second edition
Market price: $20
Instructor:  Michael E. Wetzstein
File Size:3,8 MB
Home:  https://www.udemy.com/certified-web-application-tester

This book introduces the main concepts of microeconomics to upper division undergraduate students or first yeargraduate students who have undergone at least one elementary calculus course. The book fully integrates graphical and mathematical concepts and offers over 150 analytical examples demonstrating numerical solutions.
The book has a strong theoretical basis but shows how microeconomics can be brought to bear on the real world. New Features for this edition include:an incorporation of the theory of stock externalities associated with greenhouse gases
development of the section on insurance with particular reference to the new US healthcare program
greater integration of game theoretic concepts throughout the book. Read the rest of this entry »

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Principles and Practice of Business Continuity : Tools and Techniques, Second Edition

Principles and Practice of Business Continuity : Tools and Techniques, Second Edition

Name Product: Principles and Practice of Business Continuity:Tools and Techniques, Second Edition
Market price: $20
Instructor:  Jim Burtles
File Size:6.34 MB
Home:  https://www.udemy.com/certified-web-application-tester

Are you are a Business Continuity Manager or training for the job? Are you ready to keep the business up and running in the face of emergencies ranging from earthquakes to accidents to fires to computer crashes? In this second edition of Principles and Practice of Business Continuity: Tools and Techniques, Jim Burtles explains six main scenarios. He promises: “If you and your organization are prepared to deal with these six generic risks, you will be able to recover from any business disaster.” Read the rest of this entry »

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Saving the Earth As a Career : Advice on Becoming a Conservation Professional, Second Edition

Saving the Earth As a Career : Advice on Becoming a Conservation Professional, Second Edition

Name Product: Saving the Earth As a Career:Advice on Becoming a Conservation Professional, Second Edition
Market price: $20
Instructor:  Malcolm L. Hunter and David B. Lindenmayer
File Size:3.72 MB
Home:  https://www.udemy.com/certified-web-application-tester

Written in an informal and engaging style, Saving the Earth as a Career is an ideal resource for students and professionals pursuing a career in conservation. The book explores the major skills needed to become an effective conservation professional by offering useful advice on a range of topics.
Chapters include:
– Is this the right career for you?
– Designing a program of study
– Designing and executing a project
– Attending conferences and making presentations
– Writing papers
– Finding a job
– Making a difference
Saving the Earth as a Career 2e is a friendly, accessible guide with a global perspective for anyone interested in becoming a conservation or environmental professional, and teachers will find this an invaluable resource for university students at all levels.

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